01 June 2009

Branding: a case of context

There are many businesses out there that claim to “do branding”. From street lamp posters peddling Branding and T-shirt printing to the more specialist corporate brand agencies, it’s little wonder that there’s confusion as to what this “doing branding” really means.

Merc’s new South African showrooms are show-stoppers Mercedes-Benz has stepped up the gear of its offering to commercial vehicle customers with their new head turning facilities in Gauteng, South… 01 August 2007
Brands operating in a global financial meltdown Everyone is talking about the world economic downturn. It’s a fact of life and cannot be ignored. As a brand consultant to some of the continent’s… 03 March 2009
Mid year talent boost at the Brand Union Leading Brand Consultancy, The Brand Union, boosts its talent pool with a number of new appointments 10 June 2008

Single serving, double helping? Less is more. So say mono brand proponents who’ve been keeping a close eye on the back page of the… 12 August 2009
Where is Mr. Confederations Cup? It is difficult for us to unpack the exact reasons for the IPL success, but there are a few key… 01 June 2009
Brands operating in a global financial meltdown Everyone is talking about the world economic downturn. It’s a fact of life and cannot be ignored.… 03 March 2009
Engaging staff in tough economic times Anisa du Plessis, MD of The Brand Union, unravels the issues around engaging with staff during… 14 January 2009
2008 and Beyond Stronger brands will weather the storm 18 November 2008
Congress of the People- why it doesn’t make branding sense! Anthony Swart provides commentary on South Africa's newest political party- The Congress of the… 11 November 2008

10 June 2008 Mid year talent boost at the Brand Union
16 August 2007 The Brand Union, South Africa: Six clients named number one.
01 August 2007 Merc’s new South African showrooms are show-stoppers

Branding: a case of context

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