Single serving, double helping?
Less is more. So say mono brand proponents who’ve been keeping a close eye on the back page of the…
Branding: a case of context
There are many businesses out there that claim to “do branding”. From street lamp posters peddling…
Where is Mr. Confederations Cup?
For the last month, South Africa has been enveloped by The IPL action that has graced our TV…
Brands operating in a global financial meltdown
CEO of The Brand Union Africa, Antony Swart, looks at brands operating in the current financial…
Engaging staff in tough economic times
Our daily lives are flooded with negative economic reports in the media. Conversations amongst…
2008 and Beyond
In thinking about branding trends and what may be around the corner in 2009, I couldn’t help but…
Congress of the People- why it doesn’t make branding sense!
Elections are in the spotlight. America has cast its ballot, and South Africa will soon be…
End of year talent boost
As most companies tighten their belts during the credit crunch and put a freeze on hiring, The…
The Springbok emblem is about values not value!
The springbok emblem is a highly contentious and emotive debate raging across the South African…
Is Brand awareness the same as the reputation of a brand?
As consultant custodian to many of Africa’s brands I am faced with the question of brand awareness…
Making scents of multisensory marketing
Leading European shoe emporium Humanic ducts carefully selected scents through different areas on…
Can Brands Self-Actualise in Africa?
Can brands self-actualise in Africa? That is, can brands that operate in the premium sector in…
Green brands get the green light
Fair trade, carbon footprint, organic, holistic, GM-free. Green brands. It’s the trend du jour, and…
What brand is your passport?
Brands have become ambassadors for their host nation as they find themselves on shelves around the…
Symbolism's power across different markets
Two recent incidents have got the branding fraternity's knickers in a twist. The first involves…
Beauty is in the eye of the beer-holder
Packaging is not confined to the no-nonsense wrapping of products these days; it can be a valuable…
Building brands you can bank on
While in the past African banks may have been able to focus on branding basics such as safety…
A 'Greenprint' for companies and their brands – how true, how compelling?
As the 'sustainable' agenda grows in strength, companies need to ensure they get the balance right…