Vetiva Capital Management Strategy, corporate identity, visual language and application
| Fact |
Value |
| Contact |
Johannesburg |
| Client |
Vetiva Capital Management |
| Project |
Strategy, corporate identity, visual language and application |
| Industry |
Financial Services |
| Services |
Brand Communications and Collateral
Brand Identity
Brand Audit (including VISEQS)
Brand Positioning
|
Vetiva was developed by 2 financial service industry entrepreneurs, Chiza Eseka and Dr Olaolu Mudasiro, both with extensive knowledge and experience in Capital Management. The company was formed to assist African organisations with innovative and effective solutions tailored to their specific circumstances and requirements.
The Brand Union were appointed to create a new brand identity that reflects traditional, corporate financial values, while projecting an agile, modern and forward thinking organisation.
This included the positioning statement and new corporate identity, including the visual language, its applications and a digital, interactive standards control manual to manage the brand.
Our design solution was based on two important aspects:
1. The Griffin: This is a mythical animal typically having the head, forepart and wings of an Eagle and the body, hind legs, and tail of a Lion, thus symbolising Wisdom, Strength, Solidarity and Heraldry. The Griffin is blessed with the speed, flight and penetrating vision of the Eagle and the strength, courage and majesty of the Lion. Thus, it is the Ultimate Protector!
2. The Seal: This proves authenticity and privacy of information. The Seal is an extremely powerful device that symbolises Trust and Integrity. Historically, the Seal would have been embossed by Royalty!
Vetiva has become the benchmark brand in “look and feel” in the Nigerian financial sector. It is recognised as setting a new standard in terms of communicating brand values through identity and visual systems, and has attracted attention from the entire sector and beyond.
“The Brand Union perfectly encapsulated the values which we envisaged for this new organisation. The brand identity has truly allowed us to gain awareness and recognition in an overcrowded market space.” - Dr Olaolu Mudasiru – COO.
