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Case studies
Financial Services
Vetiva Capital Management Strategy, corporate identity, visual language and application
Vetiva was developed by 2 financial service industry entrepreneurs, Chiza Eseka and Dr Olaolu Mudasiro, both with extensive knowledge and experience in Capital Management. The company was formed to assist African organisations with innovative and effective solutions tailored to their specific circumstances and requirements.
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Wema Bank Strategy, corporate identity and 3D environment
A long standing player in Nigeria’s financial sector, 60 year old Wema appointed The Brand Union to devise a new strategy for the bank that would help Wema carve out its own niche in an increasingly competitive market, as well as design a new corporate identity that maintains their sense of heritage and tradition.
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Standard Bank Corporate Identity, Strategy, Signage
One of South Africa’s “Big four” banks, Standard Bank is a 145-year old brand. It employs 46 000 people in 39 countries. Having recently consolidated all its local and international business operations under the Standard Bank brand where possible, a revised brand positioning and pay-off line was developed in line with the bank’s evolving business strategy – “Moving Forward".
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All case studies for Financial Services
New brand image
ABSA
Corporate Identity
Cornerstone
Corporate Identity
Diamond Bank
Corporate Identity
EFG Hermes
Corporate Identity
Finbank
Corporate Identity, Signage and Collateral
First Bank
New Retail Concept
Greenzone
Corporate Identity and Retail Environment
Intercontinental Bank
Corporate Identity, Strategy, Signage
Standard Bank
New retail concept
Student Branch
Strategy, Corporate Identity and Visual Style
The Development Bank of Southern Africa (DBSA)
Corporate Identity and Retail Environment
UBA & UBA Prestige
Strategy, corporate identity, visual language and application
Vetiva Capital Management
Strategy, corporate identity and 3D environment
Wema Bank
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