Case studies Financial Services

Vetiva Capital Management Strategy, corporate identity, visual language and application Vetiva was developed by 2 financial service industry entrepreneurs, Chiza Eseka and Dr Olaolu Mudasiro, both with extensive knowledge and experience in Capital Management. The company was formed to assist African organisations with innovative and effective solutions tailored to their specific circumstances and requirements.Read more
Wema Bank Strategy, corporate identity and 3D environment A long standing player in Nigeria’s financial sector, 60 year old Wema appointed The Brand Union to devise a new strategy for the bank that would help Wema carve out its own niche in an increasingly competitive market, as well as design a new corporate identity that maintains their sense of heritage and tradition.Read more
Standard Bank Corporate Identity, Strategy, Signage One of South Africa’s “Big four” banks, Standard Bank is a 145-year old brand. It employs 46 000 people in 39 countries. Having recently consolidated all its local and international business operations under the Standard Bank brand where possible, a revised brand positioning and pay-off line was developed in line with the bank’s evolving business strategy – “Moving Forward".Read more

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