Case studies Brand Naming

The Rogers Holding Company Strategy, brand world, corporate identity and visual language The Rogers group is one of Mauritius’ largest conglomerates which in 2004 had over 144 companies which were diverse in their products and services. We were approached to refine the company's architecture.Read more
Oando Naming, Forecourt & C-store retail design As the Nigerian oil and gas market privatised, Unipetrol became the first company to make some of its shares available to the public. The deregulation in the market made the downstream oil market a fiercely competitive arena and as the largest player in this market (after the outright purchase of AGIP Nigeria) Unipetrol needed to position itself in the strongest possible position.Read more
Neotel Full brand creation The launch of Neotel heralded the birth of an ambitious brand that is set to shake things up and invigorate the local telecommunications market - in an entirely "neo" way.Read more

All case studies for Brand Naming

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